We met in Goa as 20-something travelers, but our journey as business partners began when Jay's mother took us shopping for Diwali outfits at her local tailor. The place was stacked high with brightly colored garments, each one handmade with incredible attention to detail.
The two of us had been brainstorming how we could merge our cultures into a social enterprise, and that day it clicked. Apparel artisanship in India is unparalleled- combined with sustainability practices, we could create beautiful and progressive clothing.
Later that evening, we ventured to one of Jaipur's hidden gems, Panna Meena ka Kund. As we sat on a stone bench overlooking the geometric, ancient step well, we dreamt out loud our perfect clothing brand: timeless, inclusive, high quality, ethical. We wanted to create a brand that celebrates, rather than hides, its products' country of origin. Little did we know, Pana Mina was already on its way to becoming a reality.
These days, we live in Jaipur, India (Jay's hometown), a city rich with heritage and textile craft. We can say with confidence that we are involved in every step of the Pana Mina creation process, and truly built this business from the ground up.
Thank you to our supportive families and friends for being here from the start. And thank you to our talented tailors, artisans, and local community- they are incredible and we plan to work with them for years to come.
Love and light ❤️
Ellie + Jay
P.S. See more on Our Values here.